It seems that of the negative comments are centered around the 'unfairness' of the process because someone less deserving cheated and now they got $100 worth of free stuff and I did not and I should be compensated for my 'loss.'
I filled my cart last night just like many of you but was never able to make it to the finish line because the servers couldn't keep up with the load. However, even if the servers were able to process the load, the stats would likely have been the same, i.e., for every 70 people trying like mad to check out, only one made it. This is based on Nate's posting on the home page that 1000 orders were filled, and there were nearly 70,000 unique users on the system during the event.
So I don't feel too bad. I tried, but like 98.5% of you, I didn't get my free stuff. What I don't understand is why some people jump to the conclusion that the 1.5% of those who were successful are not deserving of their parts. Are they just dabblers, infidels, and other miscreants who are going to re-sell their stuff on Ebay? There's no way to know that.
And it's not like this campaign was simply to reward loyal repeat customers (of which I am one). I assume it was done to attract more customers by getting attention, and I'd say that it succeeded admirably. I don't think you can get to #1 on Google for $100,000. You'd have to pretend to have lost your kid in a hot air balloon to get that level of attention.
The servers stayed up, the process lasted long enough to keep things interesting, and I'm sure a lot of the good folks at SparkFun are glad it's over. But now they have to ship all that stuff out